Kredent
Diversified financial services, education, and technology group.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.3m | Late VC | ||
| Total Funding | 000k | ||
Kredent Group is a diversified business house with primary interests in financial services, financial technology (FinTech), education, and real estate. The group was founded by B.L. Bajaj approximately 30 years ago, starting as a boutique financial services firm and has since expanded into a multifaceted organization. The management team includes Founder and Chairman B.L. Bajaj, along with Binay Bajaj, Vikash Bajaj, and Vivek Bajaj, who lead different verticals of the group.
The company's core operations are in the financial markets. Kredent Trading, a key vertical, provides support and services for professional derivatives traders and is a major liquidity provider for exchanges in India. The group also operates Kredent Finance, which offers brokerage services to corporates, institutions, and professional traders. In the FinTech space, Kredent InfoEdge Private Ltd., a subsidiary, has developed several platforms. These include StockEdge, a stock market analytics and research app for retail investors, which utilizes AI for features like chart pattern recognition. Another significant product is Elearnmarkets.com, an online portal for financial education offering courses, some certified by the National Stock Exchange (NSE) Academy, to over 2.7 million users. Kredent Money is a goal-based financial planning and investment application that offers AI-driven advisory and allows users to invest in mutual funds.
The education arm, Kredent Academy, was established in 2008 to provide practical training on capital markets and financial management, addressing the need for skilled talent. It offers both online and offline courses on topics like stock trading, derivatives, and financial modeling. The real estate business, consolidated under the brand 'KRED Realties', was initiated in the early 2000s by Vikash Bajaj. The business model is a mix of service fees from financial and real estate activities, and a freemium model for its technology platforms like StockEdge and Elearnmarkets, where users can access basic features for free and subscribe for premium analytics and advanced courses.
Keywords: financial services, stock market analytics, financial education, FinTech, proprietary trading, real estate, investment advisory, portfolio management, algorithmic trading, capital markets training, StockEdge, Elearnmarkets, Kredent Money, derivatives trading, stock brokerage, financial planning, retail investors, mutual funds, market data, AI in finance