Kreate Konnect

Kreate Konnect operates as an e-commerce enablement company, providing end-to-end management solutions for sellers aiming to expand their reach both locally and globally. Founded in June 2015 by Abhishek Jain and Piyush Jaidev, the company was established to address the operational and strategic hurdles faced by sellers in the online marketplace. The founders combined their respective expertise in domestic and international e-tailing to create a comprehensive service. Jain has a background in banking, having worked in business development for HSBC and DBS, while Jaidev's experience spans the legal process outsourcing and social e-commerce sectors.

The firm's business model is a synthesis of technology and services, designed to assist clients in three core areas: strategy development, process automation, and sales and marketing. It generates revenue by offering a complete suite of services that manage the entire e-commerce process, allowing clients to focus on product development. The target clientele is diverse, ranging from individual designers and artisans to SMEs and large corporations like Asian Paints and HP. Kreate Konnect serves various sectors including electronics, home décor, apparel, and industrial goods.

The company's core offering is a proprietary cloud-based platform that automates and syncs all processes of an e-commerce business through a single dashboard. This includes product cataloging, inventory management, order processing, CRM, and payment tracking. A key feature is its data-driven approach; the firm utilizes in-house analytics models to track metrics like price points, keyword trails, and competitor data to inform strategy and improve product positioning. Kreate Konnect also manages its own online marketplace, VintFlea, which specializes in vintage and up-cycled products and serves as a practical implementation of its 'E-Glocalization' concept, tailoring products to local tastes in global markets. In March 2017, the company secured an undisclosed amount in a seed funding round from Langoor, a digital marketing agency.

Keywords: e-commerce enablement, online selling, marketplace management, multi-channel e-commerce, cross-border e-commerce, process automation, brand strategy, data analytics, inventory management, order fulfillment, Abhishek Jain, Piyush Jaidev, VintFlea, e-commerce solutions, online retail management, global selling, product listing optimization, e-commerce consulting, retail exports, Indian e-commerce