KRAFTON India
Immersive games and virtual worlds, fostering India's esports ecosystem through tournaments and talent development.
KRAFTON INDIA operates as a key player in the Indian gaming and esports market. The company's primary focus is on creating and publishing immersive gaming experiences and virtual worlds, leveraging its original intellectual properties (IPs). A significant part of its strategy involves cultivating a robust gaming community within India.
To achieve this, the firm organizes and promotes various esports tournaments, providing a platform for gamers to compete and gain recognition. Beyond events, KRAFTON INDIA is actively involved in talent development through initiatives like its Esports Program, which is designed to identify and nurture emerging esports professionals across the country. The company also supports the broader gaming ecosystem by backing independent game studios, such as its collaboration with ReDimension Games for the launch of 'Sojourn Past'. This indicates a business model that combines direct-to-consumer game publishing with strategic investments in the local gaming industry and the development of a competitive esports scene.
Keywords: game publishing, esports, virtual worlds, gaming community, talent development, original IPs, Indian gaming market, indie game studios, esports tournaments, competitive gaming