Kraftful

Founded in 2019 by Yana Welinder and Nicky Leach, Kraftful provides an AI-based platform designed to assist product development teams. Welinder, the company's CEO, previously led product teams at various tech companies, including a role as Head of Product at IFTTT. This background in managing products used by millions inspired the creation of Kraftful, aiming to help teams build products that users genuinely want. The company's journey began with a last-minute application to Y Combinator in 2019. Initially, the concept focused on the Internet of Things (IoT) market, first as a "Webflow for IoT" and later pivoting to "Amplitude for IoT." However, challenges in the hardware industry prompted a shift towards leveraging large language models to analyze user feedback for product teams.

Kraftful operates as an AI-powered copilot for product teams, addressing the challenge of collecting and interpreting user feedback from disparate sources. The platform automatically gathers, analyzes, and prioritizes feedback from channels such as app reviews, support tickets, sales calls, surveys, and social media platforms like Reddit and Discord. By consolidating these insights, the tool identifies recurring feature requests, bugs, and pain points, saving teams significant time. The service caters to product managers and developers, with users at companies like Google, Meta, and Netflix. Its business model is subscription-based, offering both free and paid plans. In July 2025, the data analytics platform Amplitude acquired Kraftful.

The core of Kraftful's offering is its ability to transform large volumes of unstructured qualitative data into actionable insights. The platform uses its proprietary LLM analysis to distill this information, presenting it in accessible formats like top-10 lists. Key features include the "Kraftful Inbox," which centralizes feedback, and a chat function that allows teams to query their user data to gain deeper understanding. The system integrates with project management tools like Jira and Linear, allowing insights to be converted directly into development tickets. For teams without existing feedback channels, Kraftful can generate surveys and personalized interviews. It also offers a product coach powered by GPT for advice on best practices and frameworks.

Keywords: user feedback analysis, product management AI, copilot for product teams, customer insights, feature request tracking, AI product development, text analytics, user research, product roadmap intelligence, voice of customer