Koupon Media

Koupon Media, founded in 2011, developed a mobile coupon delivery, fulfillment, and analytics platform. The company specializes in connecting convenience store (c-store) retailers and consumer packaged goods (CPG) brands to engage with shoppers and increase sales. Its platform integrates with retailer point-of-sale (POS) systems, providing brands with campaign control and detailed analytics on consumer buying behavior.

The business model focuses on providing a network for deploying personalized, channel-wide promotions. It helps retailers secure shopper marketing and trade funds from brands to drive customer engagement. One of its early business models was a Cost Per Offer (CPO) system, where clients paid only for offers that were requested and delivered to consumers, similar to cost-per-click advertising. The platform is also designed to reduce fraud and prevent multiple uses of offers. In 2018, Koupon launched Koupon Insights, a data and analytics engine that uses AI-based models to evaluate historical sales data, analyze promotion effectiveness, and predict outcomes for various deal scenarios.

In December 2021, Koupon was acquired by PDI Technologies, a global provider of enterprise management software for the convenience retail and petroleum wholesale industries. The acquisition was intended to enhance PDI's Offer Network, expanding its reach to over 50,000 convenience retail sites and more than 70 partner brands. The deal also advanced PDI's age verification capabilities, allowing brands with age-restricted products to target promotions more effectively. Since its founding, Koupon has delivered nearly five billion offers.

Keywords: mobile coupons, digital promotions, convenience retail, CPG brands, shopper engagement, point-of-sale integration, promotion analytics, customer loyalty, mobile marketing, trade funds, retail technology, offer network, age verification, consumer insights, digital offers, mobile advertising, retail analytics, Cost Per Offer, POS systems, shopper marketing