Koppiku

Koppiku is a Malaysian-based coffee company that operates on a direct-to-consumer model, primarily through its physical coffee shops. The company aims to provide premium coffee at affordable prices, targeting a broad consumer base that appreciates quality coffee without the high cost. Its business model revolves around selling a variety of coffee beverages, including espresso-based drinks, milk-based options, and coolers, directly to customers at its stores. By focusing on being a home-grown brand, Koppiku appeals to local consumers and builds a community around its coffee shops.

Koppiku makes money through the sale of its coffee and other beverages in its physical locations. The company also engages in corporate partnerships, which could provide an additional revenue stream through catering or corporate discounts. The market it operates in is the competitive coffee shop industry in Malaysia, where it differentiates itself with its value proposition of "premium coffee for all" and its local identity. The company serves individual consumers looking for daily coffee fixes as well as corporate clients.

Keywords: coffee, direct-to-consumer, food and beverage, retail, Malaysian market, affordable luxury, coffee shops, specialty coffee, corporate partnerships, local brand