Koovers

Koovers is a B2B e-commerce platform that operates in the Indian automotive aftermarket. The company's primary service is the distribution of automotive spare parts to workshops and mechanics across India. Koovers utilizes a digital platform that allows its clients, which are primarily automotive workshops, to order spare parts with ease and efficiency. The business model is centered around B2B quick commerce, ensuring fast and reliable delivery of products. This is supported by a robust and extensive logistics network with a pan-India presence. The company generates revenue through the sale of these spare parts on its platform. In 2023, Koovers became a wholly-owned subsidiary of Schaeffler India, a move that is expected to help the company expand its market coverage and product portfolio. Prior to this acquisition, Koovers had secured $1 million in funding from Canbank VC and other investors, which fueled its growth and expansion. The platform leverages digital tools and AI to enhance its services, including direct workshop delivery and streamlined ordering processes. By digitizing the spare parts supply chain, Koovers addresses the needs of the traditionally fragmented automotive aftermarket in India, providing a one-stop solution for workshops.

Keywords: automotive aftermarket, B2B e-commerce, spare parts, quick commerce, logistics, workshop supplies, India, automotive technology, supply chain, distribution