Kontext

Kontext provides an advertising platform designed to monetize AI and text-based applications like chatbots, AI search engines, and messaging apps. The company utilizes Large Language Models (LLMs) to deliver native, contextually relevant advertisements.

The platform operates through real-time analysis of user sessions to understand the context of the conversation without relying on keywords. Based on this analysis, it matches ads with the user's current context, showing relevant products, brands, or content. Kontext's LLMs then generate native ad formats tailored to each user interaction, aiming for high relevance and engagement. This approach is designed to deliver a better cost per acquisition (CPA) or cost per install (CPI) compared to traditional advertising channels.

The company serves two main clients: publishers (app developers) and advertisers. For publishers, Kontext offers a way to generate revenue from their audience by integrating the platform's SDKs, which are available for JavaScript, React, iOS, Android, and other frameworks. For advertisers, Kontext offers access to a large and diverse user base, primarily Gen Z and Millennials, with advanced targeting capabilities to place ads at moments when users are most receptive. The platform operates in the AdTech and Media and Information Services (B2B) industries.

Keywords: ad platform, generative AI, contextual advertising, chatbot monetization, large language models, native ads, adtech, user engagement, app monetization, digital advertising