Konserku
Demand forecast platform that initiates music fans to bring their favorite music acts to perform a concert in their cities.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Konserku operated as a crowdfunding platform designed to de-risk live music events for concert promoters. The company, founded in Jakarta, Indonesia, in 2016 by Danny Widodo and Afi Integritya, aimed to address the financial uncertainties inherent in concert promotion. Widodo's experience in concert production at Resort World Singapore highlighted the challenges promoters face, which sparked the initial idea for the platform in the summer of 2015.
The business model centered on a simple yet effective premise: allowing music fans to propose and collectively fund concerts for artists they wanted to see in their city. Through the platform, users could campaign for a specific artist, set a budget or ticket price they were willing to pay, and pre-order tickets. Promoters received data on the most requested and potentially profitable concerts, ensuring that an event would only be confirmed once sufficient demand and funding were secured, thereby minimizing financial risk. This approach also enabled the organization of more intimate concerts, creating a stronger connection between artists and their dedicated fan bases.
Originally launched as Konsaato, the platform went through a beta phase and successfully organized its first crowdfunded concerts in September 2015, featuring two artists from Japan. The company initially focused on niche, smaller to medium-scale acts within Indonesia's underground scene, successfully promoting artists from the grassroots level. Notable achievements include a sold-out show for Andre Harihandoyo and Sonic People (AHSP) in Jakarta. In May 2016, Konserku secured an undisclosed amount in a seed funding round from Grupara Ventures and received further investment from individuals like Andy Zain and Ashraf Sinclair. Despite its early traction, the company is now listed as inactive.
Keywords: concert crowdfunding, live music platform, fan-funded concerts, music event financing, concert risk management, on-demand concerts, Indonesian music industry, Jakarta startup, Danny Widodo, Afi Integritya, Grupara Ventures, Konsaato, niche artists, grassroots music promotion, concert data, event crowdfunding, music fan engagement, Andre Harihandoyo, Sonic People, live entertainment