Konnecto

Konnecto operates a consumer intelligence platform that provides brands and marketers with prescriptive recommendations to enhance online sales. Established in 2018 and headquartered in Tel Aviv, Israel, the company was founded by Erez Nahom, Danielle Michaely, Hatzav Wolff, and Marni Mandell. Erez Nahom, the CEO, has a background in analyzing consumer behavior from his time in the Israeli intelligence forces, while CRO Danielle Michaely brought experience in marketing and consumer insights from working with CPG companies.

The firm's core business revolves around a SaaS platform that uses data science and machine learning to reverse-engineer the complete customer path-to-purchase. By analyzing anonymized data from a community of opted-in consumers, Konnecto identifies competitors' top converting affiliates, vulnerabilities in the sales funnel, and new marketing strategies. This allows clients to receive daily, actionable recommendations on how to disrupt competitor funnels and optimize their marketing spend across various channels. The platform serves a range of large enterprise clients, including notable names like Coca-Cola, Mercedes-Benz, LEGO, and eToro. Revenue is generated through a subscription-based model for access to its analytics and recommendation engine.

Konnecto's platform offers several key features, including affiliate discovery based on conversion data, competitive benchmarking through gap analysis and share of voice, and automated monitoring of a brand's affiliate portfolio. It alerts users to changes in rankings, new competitor placements, and traffic quality, aiming to prevent negative impacts on conversions. In June 2025, Konnecto was acquired by Partnerize, a global partnership automation platform, in an all-cash transaction. This acquisition is intended to integrate Konnecto's AI-driven intelligence into Partnerize's suite of tools, enhancing capabilities in partner discovery, performance prediction, and competitive analysis to accelerate growth in the partnership marketing channel.

Keywords: consumer intelligence, path-to-purchase optimization, marketing analytics, competitive intelligence, affiliate discovery, customer journey mapping, conversion rate optimization, prescriptive analytics, SaaS, marketing intelligence, competitor analysis, e-commerce optimization, partnership automation, affiliate monitoring, data-driven marketing, market share growth, lead generation, digital marketing strategy, sales funnel analysis, customer acquisition