Kompyte

Kompyte operates as a software-as-a-service (SaaS) platform specializing in competitive intelligence, founded in 2014 by Pere Codina, Albert Colmenero, and Sergio Ramirez Gallardo. The company provides an AI-driven solution that automates the tracking, collection, and analysis of competitor data from a multitude of online sources. This enables clients, which range from small teams to large enterprises, to monitor their competitors' digital strategies in real-time, including changes to websites, products, pricing, social media, and advertising campaigns.

The platform's business model is centered on subscription-based access to its services, with different pricing tiers available. Revenue is generated by equipping an organization's sales, marketing, and product development teams with timely and strategic insights. Key features include automated competitor tracking, AI-powered summaries, and customizable sales battle cards that integrate directly with client CRMs like Salesforce and communication tools such as Slack and Microsoft Teams. These battle cards provide sales representatives with readily accessible, up-to-date information to handle objections and highlight differentiators during competitive deals.

Kompyte's journey began in Barcelona, Spain, before relocating to the United States, first to San Francisco and later to Austin, Texas. The founders' backgrounds in computer science and product management drove the development of the platform. Pere Codina, with a background in computer science, transitioned into a sales and marketing-focused role as CEO, embodying the company's focus on bridging technology with go-to-market strategies. Albert Colmenero served as COO, focusing on operations and business development. The company participated in the 500 Startups accelerator program and raised a total of $3.59 million over several funding rounds. A significant milestone occurred in February 2022, when Kompyte was acquired by Semrush (NYSE: SEMR), a prominent online visibility management platform. This acquisition aimed to expand Semrush's offerings beyond marketing departments into sales organizations, where 88% of Kompyte's user base resided.

Keywords: competitive intelligence, sales enablement, market intelligence, competitor tracking, AI-driven insights, sales battlecards, SaaS, B2B software, competitor analysis, real-time alerts, go-to-market strategy, product marketing, win/loss analysis, Semrush, automated market research, competitor monitoring, CRM integration, digital strategy analysis, sales intelligence