Komparu

Established in 2013, Komparu operates as a Software as a Service (SaaS) provider headquartered in Amsterdam, Netherlands. The company specializes in developing product and price comparison software for businesses in sectors such as finance, insurance, energy, and telecommunications.

Komparu's core offering is a platform that enables its clients, primarily insurers and brokers, to integrate and customize price and product comparison modules into their own digital properties. This embedded software is designed to present product options to end-users in an intuitive way, facilitating a more informed decision-making process. The platform includes features like product management tools, real-time statistics, benchmarking capabilities, and user behavior analysis, all accessible through a central dashboard. The business model is centered on providing this technology to help client companies increase their revenue and enhance user loyalty.

The company has progressed through multiple funding stages, including a seed round and a conventional debt round, securing a total of $1.02 million. Its first funding round occurred on October 30, 2013, and its most recent was a debt round on September 1, 2014. Key institutional investors include Finch Capital and Orange Growth Capital. Subsequently, Komparu was acquired by Digital Insurance Group, marking a significant milestone in its corporate journey.

Keywords: product comparison software, price comparison engine, SaaS, insurance technology, fintech, embedded software, customer experience platform, lead generation, data analytics, benchmarking, B2B software, Amsterdam startup, Finch Capital, Orange Growth Capital, Digital Insurance Group acquisition, financial services software, telecom comparison, energy comparison