Kolibree

Kolibree operates in the connected health solutions market, focusing on oral hygiene technology. The company was established in France in 2014 by Thomas Serval, a former Google employee, and Loïc Cessot, an engineer. The initial idea stemmed from Serval's desire to monitor his children's brushing habits. The venture began with a successful Kickstarter campaign in 2014, which raised over $100,000 to launch the world's first connected electric toothbrush.

The business model centers on selling high-tech toothbrushes and leveraging proprietary technology through partnerships. Revenue is generated from the direct sale of its products and exclusive licensing agreements, most notably with Colgate-Palmolive for the "hum" smart toothbrush. Kolibree targets both adults and children, aiming to transform oral hygiene from a routine task into an engaging and data-driven experience. For children, the company uses gamification, including augmented reality games developed with partners like Ubisoft, to motivate better habits. For adults and the broader healthcare market, Kolibree provides detailed data analytics, which is of interest to health insurers for oral health risk assessment.

Kolibree’s product line features sonic toothbrushes equipped with 3D motion sensors, gyroscopes, and magnetometers that track brushing activity with precision. A key product is Ara, introduced in 2017 as the first toothbrush with embedded artificial intelligence. The AI and deep learning algorithms are located on a processor inside the handle, allowing the device to collect data on frequency, duration, and brushed zones even when offline. This data automatically syncs to a companion app via Bluetooth, where users receive personalized feedback, coaching, and weekly reports to improve their technique and prevent issues like cavities and gum disease. The company has also developed the Magik toothbrush, which uses augmented reality to create an interactive brushing experience for kids.

Keywords: oral care technology, smart toothbrush, connected health, dental hygiene, artificial intelligence toothbrush, Ara toothbrush, Magik toothbrush, Loïc Cessot, Thomas Serval, dental technology, sonic toothbrush, 3D motion sensors, personalized oral care, gamification in health, augmented reality toothbrush, oral health data, preventive dental care, IoT devices, health tech, Baracoda Group subsidiary