Kokiku
Online portal that contains online cooking videos, news articles and food, to culinary event coverage.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
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PT Kokiku Media Indonesia, operating under the name Kokiku TV, was established in Indonesia as a multi-channel network (MCN) specializing in culinary content. Founded by Nadia Hudyana in 2013, the company was born from her background in cinematography and her husband's passion for cooking, initially starting as a weekend project. Hudyana, an alumna of Edith Cowan University with a degree in Cinematography and Film/Video Production, serves as the company's CEO.
Kokiku TV operates primarily as a digital media entity, distributing its content through its proprietary online portal, kokiku.tv, and a significant YouTube channel. The business model centers on creating and aggregating food-related video content, which includes cooking shows, recipes, ASMR cooking, and mukbang videos. Revenue is generated through advertising and sponsored content created for brands looking to target Kokiku's audience, which primarily consists of millennials aged 18 to 34. The company also functions as a platform for other culinary content creators, providing them with production support, programming, marketing, audience development, and monetization services. This partnership model allows Kokiku TV to scale its content offerings for its viewers.
Throughout its history, Kokiku TV secured seed funding from several investors. An initial investment in 2012 came from Ben Subiakto, followed by another from Ismaya Group in 2014. A significant undisclosed seed round was raised on May 6, 2016, from the Silicon Valley-based firm Elixir Capital, which was intended to fund expansion into Vietnam and Thailand. Despite these milestones and achieving profitability within its first year, the company is now listed as deadpooled or out of business as of June 2019.
Keywords: Kokiku TV, Nadia Hudyana, Indonesian food media, culinary content, multi-channel network, MCN, online video platform, cooking shows, recipe videos, digital media, food startup, Elixir Capital, Ismaya Group, food vlogging, sponsored content, food entertainment, Jakarta, Southeast Asia media, online culinary portal