Koh

Koh operates in the consumer goods market, specializing in eco-friendly cleaning products. The company was founded in Bondi, Australia, in 2016 by Adam Lindsay and Justin Alexander. The inspiration for the company came to Lindsay after the birth of his first child, which made him more conscious of the chemical ingredients in conventional cleaning supplies. This personal experience drove him to create a safer, all-in-one cleaning solution.

To bring his vision to life, Lindsay collaborated with the chemistry team at the University of New South Wales to develop a formula that was both effective and gentle on people and the planet. After months of development, he was joined by his neighbor and friend, Justin Alexander, to co-found the company. They initially tested and sold their products at local farmers' markets in Sydney, which allowed them to gather direct customer feedback. This grassroots approach, coupled with authentic social media marketing that demonstrated the product's efficacy, helped build a loyal customer base. The business model is direct-to-consumer, primarily through its e-commerce platform, which was built using Shopify, and has expanded to other online channels like Amazon.

The company's core product is the Universal Cleaner, a multi-surface solution made from purified water and potassium hydroxide. It is designed to replace multiple specialized cleaners, reducing household clutter and waste. Koh's product line has since expanded to include a variety of cleaning tools and other solutions such as dishwashing tablets, laundry liquid, and a bathroom-specific cleaner, all developed with the same principles of environmental safety and performance. Key features of their products include being free from harsh chemicals, fragrances, and fumes, making them suitable for people with asthma and allergies. This is supported by certifications from Good Environmental Choice Australia (GECA) and the National Asthma Council Australia's Sensitive Choice program. The company emphasizes sustainability through refillable and reusable packaging, aiming to minimize single-use plastics.

Keywords: eco-friendly cleaning, sustainable household products, direct-to-consumer, e-commerce, non-toxic cleaner, allergy-friendly, Australian startup, Adam Lindsay, Justin Alexander, universal cleaner, GECA certified, Sensitive Choice, refillable cleaning products, Shopify merchant, chemical-free, home care, household goods, environmental cleaning, Bondi, planet-friendly