KnowledgeTree

KnowledgeTree, founded in 2008 by Daniel Chalef, operated as a provider of a cloud-based sales enablement platform headquartered in Raleigh, North Carolina. The company's core offering was designed to organize documents, manage approval workflows, and handle records. Its platform functioned by matching sales and marketing content to a company's specific sales processes, thereby helping enterprise sales teams to automatically find and deploy the most relevant content for any given sales situation. The business model was subscription-based, with pricing starting from $10 per user per month for a basic plan and scaling up with higher-tier plans that included more features. For large enterprises with over 1,000 users, custom pricing was available.

The product initially gained traction as an open-source document management system, originally developed for the South African Medical Research Council, and was noted for features like advanced version control and full-text search capabilities. Over time, it evolved into a commercial, cloud-based software-as-a-service (SaaS) solution. The platform was engineered to support a variety of document formats, including Office files, PDFs, and various image types. A key feature was its predictive analytics engine, which scored content and matched effective materials to specific leads, contacts, or accounts, while also tracking usage analytics to inform future content recommendations.

In a strategic move to consolidate the sales enablement market, KnowledgeTree was acquired by SAVO Group in June 2017. This acquisition was driven by the complementary nature of the two companies' offerings; KnowledgeTree's lighter-weight product appealed to a different segment of the market than SAVO's more comprehensive enterprise solution. The deal expanded SAVO's customer base, adding clients like Pendo, Influitive, RingCentral, and Zoom. Subsequently, in May 2018, SAVO Group, including the KnowledgeTree assets, was acquired by Seismic, a larger competitor in the sales and marketing enablement sector. This final acquisition marked a significant consolidation within the industry, combining the resources and customer lists of all three entities to serve over 500 enterprise customers globally.

Keywords: sales enablement, content management, predictive analytics, document management, cloud platform, B2B software, SaaS, sales productivity, marketing content, M&A