KNOW Foods

KNOW Foods, also known as KNOW Better Foods, operated in the food products industry with a focus on providing healthier, grain-free alternatives to traditional foods. Founded in 2014 by Steve Hanley and headquartered in Atlanta, Georgia, the company targeted health-conscious consumers aiming to meet diet and fitness goals. The business model centered on producing and selling a wide array of food products that were gluten-free, grain-free, soy-free, and non-GMO.

The company's product line was extensive, including bread, waffles, donuts, cookies, pasta, and various mixes. These items were formulated with ingredients such as chia, flax, coconuts, almonds, and egg whites to offer nutritionally superior options. KNOW Foods distributed its products through its own online store as well as through partnerships with retailers like Amazon Fresh and Whole Foods, in addition to independent grocers. The company's unique selling proposition was its ability to deliver food products with a very low glycemic index, catering to consumers on paleo and ketogenic diets.

Financially, KNOW Foods was a privately held, venture-capital-backed company. It successfully raised a total of $1.23 million through early-stage VC funding rounds between November 2016 and July 2017. Despite its initial traction and product offerings that were well-received by a niche market, the company ceased operations around September 2019.

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