Knodd

Knodd operates as a specialized digital healthcare provider in Sweden, focusing exclusively on pediatrics. The company was founded in 2018 by Jakob Hedlund and Josefine Svegborn and is headquartered in Gothenburg. The founding idea emerged when the co-founders, during their university studies, met a pediatrician who highlighted the challenges modern parents face, sparking the realization that their digital product background could offer a solution. Hedlund, who serves as CEO, has a background in Industrial Design Engineering and Entrepreneurship from Chalmers University of Technology, along with experience at the Techstars accelerator and as a Product Experience Lead at an InsureTech startup. This experience in user experience and product design was foundational for developing Knodd's platform.

The company's primary service is a mobile application that connects parents with experienced pediatricians and nurses for on-demand video consultations, available on weekdays and weekends. This service provides medical advice, treatment plans, and prescriptions, addressing a critical need for accessible pediatric care. Since its launch, Knodd has become a significant player in the Swedish market for digital pediatric healthcare. The business model appears to be centered on providing these consultations free of charge to the user, as the child is the patient, suggesting reimbursement through the Swedish public healthcare system. To supplement its core offering, Knodd has expanded its services to include support from child psychologists for issues like sleeping problems and developmental challenges. The platform also serves as a comprehensive resource hub for parents, offering free parenting courses, articles, and digital tools to track a child's development, including growth data and vaccinations.

Financially, Knodd is venture-backed, having secured funding from investors such as Curus, Orkla Ventures, First Venture, and Linbo Invest. This capital has been directed towards accelerating growth, developing new services like the child psychology offering, and expanding its team, which now includes over 100 pediatric specialists. The company reports handling over 10,000 consultations per month, demonstrating strong and increasing demand for its services. Operating within Sweden's highly digitized healthcare market, which has a national strategy to lead in eHealth by 2025, Knodd is well-positioned for continued growth. The country saw a significant increase in digital consultations during the pandemic, indicating a broad acceptance of telemedicine among the population. Keywords: pediatric telemedicine, digital child healthcare, virtual pediatric care, online pediatricians, child health app, parenting support, child development tracking, video consultations, Swedish healthtech, e-health services, pediatric nurses, child psychology online, digital family center, Gothenburg startup, Jakob Hedlund, Josefine Svegborn, remote pediatric care, mobile health, children's healthcare platform, digital prescriptions