Knocksense

Knocksense Media Services Private Limited, operating as Knocksense, is a hyperlocal content and commerce platform founded in Lucknow, India, in 2016. The company was established by brothers Varul Mayank and Vibhore Mayank, along with Neelansha Dwivedi. Varul Mayank, an alumnus of Amity University with a degree in Journalism & Mass Communication, previously worked as a content creator for Hindustan Times and a social media curator. This background in media and content curation laid the groundwork for Knocksense's mission to provide locally relevant stories.

The platform operates primarily in Tier-II and Tier-III cities in India, including Lucknow, Kanpur, Indore, Ahmedabad, and Mumbai, aiming to connect with the youth in these areas. Knocksense provides its audience with digital content focused on local news, events, and recommendations, deliberately avoiding divisive and political topics to foster a positive community space. The content covers a range of categories such as social issues, health, environment, travel, food, technology, and entertainment. It serves as a discovery and recommendation portal, helping users find things to do in their city.

Knocksense's business model is centered on a subscription-driven commerce platform that integrates curated content with exclusive privileges and deals at local establishments. This content-commerce model generates revenue through both user subscriptions and advertising from local businesses seeking to reach a targeted audience. The company launched a flagship product called KnockOFF, which facilitates connections between local brands and consumers. By bridging the gap between local businesses and consumers, the platform allows users to discover content, access discounts, and participate in community events. The company has secured significant funding over several rounds from investors including Venture Catalysts, We Founder Circle, LetsVenture, Mumbai Angels Network, and even musician Lucky Ali, to improve its technology and expand its geographic footprint.

Keywords: hyperlocal content, content-commerce, local news, city discovery, recommendation platform, digital media, Tier-II cities, India, community engagement, local advertising, subscription model, local events, brand integration, Varul Mayank, Vibhore Mayank, Lucknow startup, youth media, digital content platform, local deals, city guide