Knips

Knips AS, a Norwegian company founded in 2020, operates as a B2B media and information services provider, specializing in a SaaS-based platform that reimagines business newsletters. The company provides businesses with a modern alternative to traditional email marketing, replacing standard newsletters with dynamic, embeddable newsfeeds designed to enhance customer engagement and lead generation. Initially focusing on the residential real estate sector, Knips serves top real estate developers, with 9 of Norway's top 10 best-selling projects in the first half of 2025 utilizing its platform. The company is headquartered in Moss, Norway.

The platform enables clients to publish content and communicate with their audience through multiple channels, including email, SMS, and a unique newsfeed feature that can be integrated directly onto a client's website. This all-in-one lead engagement system offers tools for lead tracking and scoring, automated communication workflows, demographic segmentation, and performance analytics. Key features include an intuitive content editor with AI-powered optimization, automatic branding, and mobile apps for on-the-go management. The business model appears to be subscription-based, with different tiers like a "Plus" plan offering unlimited contacts and emails, and an "Enterprise" option for clients with higher volume needs. Revenue is generated from these subscriptions, with additional costs for services like SMS messages.

Since its inception, Knips has successfully raised $2.35 million in funding over several seed rounds. A notable round in April 2022 brought in $1.7 million. The company is backed by venture capital firms including Schibsted Ventures, Blommenholm Industrier, and TRK Group. The platform is built for integration, connecting with various CRM systems like Core and Webmegler, website builders such as Webflow and Elementor, and marketing tools including Google Ads and Zapier, demonstrating its adaptability within a client's existing technology stack.

Keywords: lead engagement, real estate marketing, newsletter alternative, newsfeed platform, B2B SaaS, marketing automation, customer communication, lead generation, content management, SMS marketing, email marketing, proptech, analytics, lead scoring, CRM integration, Norwegian startup, Schibsted Ventures, marketing technology, customer engagement platform, digital marketing