Kloster Kitchen
Organic ginger shots based on monastery recipes.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €1.0m | Early VC | |
| Total Funding | 000k | ||
Kloster Kitchen is a German beverage producer specializing in organic, vegan ginger-based drinks. The company was founded as curameo AG in 2015 by Mario Fürst, a serial entrepreneur who had previously established around 39 other companies. The inspiration for Kloster Kitchen came in 2015 when Fürst's wife, Vera, brought him a ginger shot from an Austrian farmer's market, which was based on an old monastery recipe. Intrigued by the taste and texture, which included real pieces of ginger, Fürst decided to commercialize the product.
A key feature of Kloster Kitchen's products is a proprietary, gentle production process developed by Fürst himself, which finely cuts the ginger instead of pressing or juicing it, aiming to preserve its active ingredients. The product line includes various ginger shots with flavors like pomegranate and pineapple, as well as smoothies and juice cleanses. The company officially began production in 2016 and operates from its headquarters in Reichenschwand, Germany, with manufacturing sites in Germany and Austria.
The business operates on an omnichannel model, selling its products directly to consumers via its online shop and digital marketplaces, as well as through retail distribution in supermarkets like Rewe and Edeka, organic food stores, and to clients such as canteens and airlines. The company has experienced significant growth, reporting sales of over 66 million shot portions since its inception and achieving a revenue of approximately €5 million in 2022. Kloster Kitchen has received venture capital funding, including a €1 million investment from BayBG in October 2023 to support its expansion. The founding couple, Mario and Vera Fürst, along with the INTRO Gruppe of investor Hans Rudolf Wöhrl, hold the majority of shares after buying back a 49% stake from the Eckes-Granini Group in 2022.
Keywords: ginger shots, organic beverages, monastery recipe, curameo AG, Mario Fürst, healthy drinks, vegan products, wellness shots, beverage manufacturing, direct-to-consumer, omnichannel retail, food and beverage, German startup, natural ingredients, juice cleanse, smoothies, pomegranate shot, turmeric shot, pineapple shot, acai shot.