Kito

Kito, a pet food company founded in 2021, operates in the Turkish market with a direct-to-consumer model facilitated through its e-commerce platform. The company addresses the demand for high-quality pet nutrition by offering a range of products for both cats and dogs. Revenue is generated through online sales, with an emphasis on customer retention through personalized replenishment reminders and subscription-based services, which has led to a reported 27% increase in average order value for a segment of its business.

The product portfolio is segmented into several categories, including fresh meals, dry kibble, and natural chew treats. Kito's fresh food line, branded as Kito Fresh, offers cooked meals for both cats and dogs with protein sources such as beef, salmon, lamb, and turkey. The dry food is marketed as a "new generation" product containing fresh, grass-fed lamb. All products are promoted as being made from natural, human-grade, non-GMO, and gluten-free ingredients. The company sources key ingredients, like grass-fed lamb, from Turkish pastures.

A key feature of Kito's service is its customizable nutrition plan. Pet owners can provide details about their animal, and the company creates and delivers a tailored feeding plan. This is complemented by welcome packs for new customers and various package sizes, including bulk options for both dry and fresh foods. The company also offers supplementary products like fish oil and a variety of natural treats such as lamb ears and beef lung cubes.

Keywords: pet food, direct-to-consumer, e-commerce, Turkey, dog nutrition, cat nutrition, fresh pet food, subscription service, customized pet meals, natural ingredients