Kitara Media
Providing media solutions with video, display and mobile strategies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | $7.0m | Post IPO Equity | |
| Total Funding | 000k | ||
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Kitara Media Corp. functioned as a digital media and technology firm with a focus on delivering video advertising solutions to advertisers, digital marketers, and publishers. The company's business model revolved around its proprietary video advertising technology platform, PROPEL+, which was developed in-house. This platform aimed to enhance user experience, generate higher revenues for publishing partners, and provide strong engagement for advertisers. Kitara Media also owned and operated a portfolio of online properties, including Adotas.com, a news source for internet advertising and media, and HealthGuru.com, which was a prominent online health video resource.
The company's history involves several key mergers and acquisitions. It was originally incorporated as Ascend Acquisition Corp. in 2005 and later became Kitara Media Corp. in 2013. In December 2013, Kitara Media acquired Health Guru Media, Inc., a move that significantly expanded its video advertising views to nearly 500 million per month. Following this acquisition, Robert Regular continued as CEO of Kitara Media, and Joshua Silberstein, the former CEO of Health Guru Media, was appointed President.
A transformative event occurred in January 2015 when Kitara Media completed a merger with Future Ads LLC, a performance marketing-focused ad-tech company founded in 2001. This merger was financed through a $96 million debt facility. The leadership of the newly combined entity was structured with Jared Pobre, the CEO of Future Ads, becoming the Chairman of the Board, and Robert Regular taking on the role of Chief Executive Officer. Following the merger, the consolidated companies began operating under the new brand, Propel Media, to better represent their integrated services across video, display, and mobile advertising.
Keywords: Kitara Media, Propel Media, Future Ads, digital media, video advertising, ad tech, publisher solutions, advertiser services, PROPEL+, HealthGuru.com, Adotas.com, Robert Regular, Jared Pobre, performance marketing, online advertising, media acquisition, ad network