Kisah Apparels

Kisah Apparels is a Kolkata-based company operating in the men's ethnic and celebration wear market, with a focus on blending traditional Indian craftsmanship with contemporary designs. Founded in 2018 by Yash Sarawagi, a former investment banker, and Yashwi Ladasaria, a previous consultant at EY, the duo was later joined by Saurav Kothari, who has experience with Snapdeal and Bajaj Finserv. The company was established to address a perceived gap in the market by offering high-fashion, experimental ethnic wear at more accessible price points, specifically targeting Gen Z and millennial consumers.

The company's business model began as a marketplace-first strategy before evolving into its current omnichannel approach. Revenue is generated through multiple channels, with online marketplaces accounting for approximately 73% of sales, its direct-to-consumer (D2C) website contributing about 15%, and the remainder coming from international markets like the US and UK. Kisah is actively expanding its physical retail footprint, currently operating two stores in Kolkata with plans to open more in other major Indian cities, including Bangalore, Gurugram, and Hyderabad. This offline expansion is a key strategic priority, funded in part by a recent angel investment round.

Kisah's product line includes a range of men's and boys' ethnic apparel such as kurtas, Indo-western sets, jackets, sherwanis, and trousers, crafted from materials like cotton and silk. The brand emphasizes its design philosophy, which involves using bold colors, experimental cuts, and modern embellishments to break the monotony of traditional menswear. In June 2025, Kisah Apparels secured Rs 13 crore (approximately $1.52 million) in a pre-Series A funding round led by Sagar Daryani, the founder of Wow! Momo, with participation from Inflection Point Ventures and other angel investors. This capital is earmarked for scaling its offline and D2C operations and for brand-building initiatives. The company has demonstrated significant growth, with revenues for FY25 reaching around Rs 50 crore, up from Rs 23 crore in FY24, and it is currently operating at an annual run rate of approximately Rs 90-100 crore while maintaining profitability.

Keywords: men's ethnic wear, Indian celebration wear, omnichannel retail, D2C fashion, affordable luxury apparel, Indo-western clothing, Gen Z fashion, millennial menswear, Kolkata fashion startup, Yash Sarawagi, Yashwi Ladasaria, direct-to-consumer, online apparel marketplace, kurta sets, sherwani, ethnic jackets, modern Indian fashion, apparel funding, fashion e-commerce, Indian craftsmanship