Kinsane Entertainment

Kinsane Entertainment was established in 2017 as a digital-first entertainment company with a focus on creating content for children aged 2-11. The founders, Kurt Inderbitzin, Indrani Pillai, and Saahil Bhargava, launched the venture with teams in Mumbai, Los Angeles, and New York. Inderbitzin, with a background in producing content for major US networks and founding media schools in India, served as CEO. Pillai brought extensive experience in animation and live-action production, while Bhargava, an accomplished writer and musician, contributed as a content writer and strategist. The company was angel-funded by investors including Neeraj Bhargava, a serial entrepreneur who acted as the company's chief mentor.

The firm's business model centered on creating original characters and universes, then distributing this intellectual property globally across various digital platforms through advertising, subscription, and transaction-based revenues. The strategy involved establishing these brands in the digital space first—through videos, games, augmented reality, and audiobooks—and later expanding to traditional channels like film, television, and merchandising. Kinsane's initial content included the 'KinToons' preschool series, which garnered over 50 million views on platforms like YouTube and Roku, and 'Otto in the Middle', a universe launched through mobile games that achieved 1.2 million downloads. The company targeted a global audience, with a particular focus on markets in the US, Europe, India, Brazil, and China.

In February 2019, Rainshine Entertainment, a media and entertainment company founded by Neeraj Bhargava, acquired a significant stake in Kinsane, which later became a wholly-owned subsidiary. This acquisition was part of Rainshine's broader strategy to build a portfolio of digital entertainment companies. Following the acquisition, Kinsane continued to develop its properties, acquiring adaptation rights for book trilogies like 'WEDGIE AND GIZMO' to develop into animated series, games, and other media. The parent company, now Rainshine Global, has since expanded its focus to include Web3 technologies and fintech solutions for the entertainment industry, such as digital tokens and a direct-to-fan premium video-on-demand platform.

Keywords: kids entertainment, digital content, animation studio, mobile gaming, intellectual property development, family entertainment, character licensing, content monetization, digital-first media, Rainshine Global, franchise building, video-on-demand content, children's media, story-driven content, cross-platform entertainment, animated series, educational games, subscription content, global distribution, brand propagation