KinoTek

KinoTek offers a business-to-business software-as-a-service (SaaS) platform focused on movement analysis for the fitness and health sectors. The company was established in 2018 in Portland, Maine, by co-founders Justin Hafner and David Holomakoff. Hafner, a former college swimmer at the University of Maine, became interested in kinesiology after an injury, which led him to research human-computer interaction and see an opportunity to better visualize movement. Holomakoff holds master's and bachelor's degrees in biomedical engineering and has a background in orthopedics and biomechanics research. The two met while Hafner was a student and Holomakoff was a recent alumnus involved in another startup, bonding over a shared vision for a new way to analyze body motion.

The company's core product is a software platform that utilizes computer vision and LiDAR camera technology to create 3D visualizations of the human body for movement assessment. This system allows professionals such as personal trainers, physical therapists, and chiropractors to objectively measure flexibility, range of motion, imbalances, and compensations in their clients' movements in seconds. The technology is designed to work with existing hardware, making it a software-centric solution. KinoTek's platform generates personalized, scored reports and 3D visuals that help professionals communicate with clients, enhancing engagement and retention. The service is customizable, allowing practitioners to choose from over 65 movements to create specific assessment protocols.

KinoTek operates on a B2B SaaS model, generating revenue by selling subscriptions to its platform. This model provides clients with tools to scale personal training services, differentiate their offerings, and drive new revenue streams. The company initially explored using wearable sensors but pivoted to a camera-based system during the COVID-19 pandemic, a change that also shifted its market focus from education toward the health and fitness industries. The platform has received FDA registration as a medical device. KinoTek has raised approximately $7.79 million through multiple seed funding rounds, with investors including Lake Nona Fund, Maine Venture Fund, and Tavistock Group. The company serves major fitness brands like Life Time and Healthtrax, demonstrating a strong market fit in the fitness industry by helping gyms upsell personal training services with significant improvements in conversion rates.

Keywords: movement analysis, 3D body scan, motion capture software, fitness technology, physical therapy tools, SaaS, B2B, kinesiology, biomechanics, movement health, client engagement, personal training, chiropractic software, athletic training, injury prevention, range of motion analysis, computer vision, LiDAR technology, objective assessment, digital health, HealthTech, Justin Hafner, David Holomakoff, Portland Maine startup