Kinetic

In the world of telecommunications, legacy giants often face a modern problem: customer experience. For Windstream, a major communications and software company, the challenge was to streamline how customers interacted with their services. The solution wasn't a scrappy startup, but a strategic move from within, creating the brand Kinetic and its digital front door, GoKinetic. GoKinetic emerged not from a garage, but from a corporate initiative to modernize. It launched in July 2021 as a comprehensive rebranding of the company's previous tool, MyWIN. The goal was to give users a single, intuitive platform to manage their accounts. Led by executives like Paul Strickland, Vice President of Customer Care, the project aimed to give customers the convenience they expected in a digital age. Instead of a funding round, the significant event for GoKinetic was its launch, backed by Windstream's broader $2 billion investment to extend its fiber network and improve user tools. The platform provides customers with the ability to pay bills, manage their home Wi-Fi network, track service appointments, and chat with support. This represented a pivotal shift from a traditional telecom mindset to a more customer-centric, tech-forward approach. By creating the GoKinetic portal, Windstream aimed to simplify the complexity of managing home internet and other services, placing control directly into the hands of its users. It’s a story not of disruption from the outside, but of transformation from within.