Kineo Mobility

Kineo Mobility (kineo.gr) operates as a vehicle-as-a-service platform with a focus on micromobility, providing flexible access to light electric vehicles for both individuals and businesses. The company's business model is centered on a subscription service, where clients pay a monthly fee to use an electric vehicle, which includes all necessary associated services. This approach offers an alternative to outright ownership, bundling services such as maintenance, repairs, and vehicle replacement into a single package. Kineo partners with established original equipment manufacturers (OEMs) to source a diverse fleet of quality vehicles, including e-bikes and e-scooters from brands like SEAT, BMW, and MATE.

The company was founded by Adam Markakis, who serves as the CEO, leveraging his experience in the transportation sector. Kineo tailors its service bundles to different user segments, creating distinct packages for a daily commuter versus a tourism business that may require a fleet for a specific season. For business-to-consumer (B2C) clients, the model runs on a subscription basis, while business-to-business (B2B) customers, such as last-mile delivery companies, might be offered a multi-year leasing arrangement. The service was initially launched in Athens, Greece, with plans for expansion into other Greek cities.

Since its launch, the company has managed a fleet of 1,200 vehicles, the majority being e-bikes. Financially, Kineo has secured approximately $2.08 million in funding. Key funding rounds include a Seed round of $902K in January 2021 and a debt financing round of $1.18M in September 2021. Investors in the company include Autohellas and Envolve Entrepreneurship. On April 14, 2023, Kineo was acquired by instacar in a merger and acquisition deal. This strategic move followed a period of building a strong operational structure, healthy margins, and stable financing lines before planning to integrate more technology to enhance the customer experience and explore new use cases.

Keywords: micromobility subscription, electric vehicle leasing, e-bike subscription, e-scooter rental, vehicle-as-a-service, flexible vehicle ownership, Kineo Mobility, Adam Markakis, instacar acquisition, Autohellas investment, Envolve Entrepreneurship, light electric vehicles, urban mobility solutions, transportation services, last-mile delivery vehicles, B2B vehicle leasing, mobility-as-a-service, Greece mobility, Athens e-bikes, corporate mobility