KinderPass

KinderPass operates as a pediatric behavioral health platform, providing services to support children's development. The company was co-founded by Sumedha Khoche and Shireen Sultana, who were roommates and classmates at IIM-Indore and have known each other for over 19 years. Their journey as working mothers facing the challenges of early childhood development, coupled with observing the increasing use of phones as babysitters, motivated them to create a solution. Sumedha Khoche, the CEO, has a background in marketing and sales at P&G and PepsiCo across Asia Pacific. Shireen Sultana, the COO, brings over 14 years of sales and marketing experience from companies like Coats, Mars, and Aircel.

Launched in early 2020, KinderPass offers a digital platform aimed at transforming pediatric behavioral health through online therapy and personalized support. The business model is centered on an app-based subscription that provides personalized child development programs. The company generates revenue through these subscriptions, offering both quarterly and annual plans. The platform serves parents by enabling them to assess, treat, and monitor developmental delays, learning difficulties, and behavioral issues in their children from birth to age four. The services are delivered via interactive one-on-one online sessions with experts, supplemented by weekly practice activities, games, and worksheets. The platform has a network of over 50 child specialists, including therapists and psychologists, and has reached families in more than 75 cities.

The KinderPass app provides a comprehensive suite of tools for parents. It features over 1,200 bite-sized, screen-free activities that can be done at home without special materials. These activities are personalized based on the child's age and daily feedback. The platform also helps in tracking a child's growth milestones, records height and weight, provides vaccination reminders, and offers healthy meal recipes. For children facing specific challenges, KinderPass provides access to a network of specialists for services like speech and language therapy, behavior therapy, occupational therapy, and special education. The company secured $500,000 in a pre-seed funding round on September 29, 2022, from investors including Goodwater Capital, Momentum Capital, and Better Capital, to expand its services and reach.

Keywords: pediatric behavioral health, child development, early learning, online therapy, parental guidance, developmental delays, subscription healthcare platform, ed-tech, speech therapy, occupational therapy, special education, child psychology, parenting app, growth tracking, milestone tracking, personalized learning, virtual therapy, family support, child wellness, early intervention