KLIPY
The World's largest library of GIFs with Sounds.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | $1.2m | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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KLIPY, formerly known as Kikliko, is an ad-tech company founded in 2021 by Givi Beridze and Waska Chaduneli. The company, with headquarters in Tbilisi, Georgia, and an office in San Francisco, operates as a platform for GIFs, clips, and stickers, positioning itself as a monetization engine for the digital content industry. The founders have a history of collaboration, having built multiple companies together. Givi Beridze, the CEO, is a three-time founder and has been recognized in Forbes 30 under 30. Waska Chaduneli, the CTO, brings a strong technical background to the team.
The company's primary offering is an API that allows developers to integrate a library of over 15 million animated assets, including GIFs, stickers, memes, and AI-generated content, into their applications. This service targets a diverse client base, including messaging, social media, dating, keyboard, and media apps. KLIPY's business model deviates from competitors like GIPHY and Tenor by offering a free API with a built-in revenue generation system. Revenue is generated by placing non-intrusive programmatic and native advertisements between the shared content, and this revenue is then shared with the app developers. This model is designed to be a scalable monetization solution, processing approximately 4 billion requests monthly with low server costs.
KLIPY provides a publisher panel where clients can manage content, modify ads, and track key performance indicators such as CPM, CTR, and fill rate. A key feature of the platform is its localization capability, which tailors trending content to different regions based on language and cultural preferences to enhance user engagement. The company has secured $1.3 million in funding, including a $1.2 million seed round in April 2025, with investors such as Sturgeon Capital and Caucasus Ventures. This funding is intended to support global expansion and further technological development.
Keywords: GIF monetization, ad-tech, API, digital content, stickers, revenue sharing, localized content, programmatic advertising, short-form media, user engagement