Kikitrade

Kikitrade positions itself as a social-focused cryptocurrency investment platform, primarily targeting Millennials and Gen Z in the Asian market, particularly in Hong Kong and Taiwan. The company was co-founded in 2020 by Allen Ng, a former treasurer at a listed company and a chartered accountant, and Sean Tao, who brings experience from his time at McKinsey. Their combined expertise in finance and strategy underpins the platform's mission to simplify crypto investing for newcomers.

The platform's business model is centered on providing a user-friendly and secure environment for individuals to begin their crypto journey. It generates revenue through transaction fees on crypto trades, similar to other centralized exchanges. Kikitrade differentiates itself by integrating social networking features, creating a community where users can interact, share investment strategies, and learn from one another. This 'social fi' approach aims to lower the entry barrier for first-time investors who may find the crypto space intimidating.

Kikitrade's core offering is a mobile application that provides access to a range of cryptocurrencies and U.S. stocks. Key features include copy trading, which allows users to mimic the trades of experienced investors, and features designed to make investing more engaging and less solitary. The platform supports various deposit methods, including bank transfers and credit cards, and emphasizes security through its partnership with Swiss-based crypto bank Sygnum for asset custody. In 2021, Kikitrade secured significant backing, including an $8 million funding round co-led by Animoca Brands and a $4 million investment from AppWorks, which has fueled its expansion and user acquisition efforts.

Keywords: social trading, cryptocurrency exchange, retail investing, fintech, digital assets, copy trading, crypto community, mobile finance, Asian market, Web3 platform