Kids pay

Kids Pay operates a B2B distribution and brokerage platform for educational programs and materials targeting kindergartens and daycare centers in South Korea. The company, led by CEO Han Sang-taek, provides an IT-based solution to innovate the distribution market for early childhood and infant ed-tech programs. Its platform connects program developers and content providers with educational institutions and a network of over 260 retail distribution companies, referred to as "jisa".

The business model addresses inefficiencies in the traditionally offline distribution market by providing a centralized online marketplace. For educational institutions like daycare centers and kindergartens, Kids Pay offers a platform to discover, compare, and access a wider variety of vetted educational programs. It facilitates free demo classes and provides teaching aid samples. For the distribution partners ("jisa"), the platform streamlines operations by managing sales, payments, and receipts, allowing them to focus on sales and client relationships rather than administrative tasks. Revenue is generated by mediating the sale of these programs and by providing an automated payment and settlement service for transactions between the educational institutions and the distributors.

Founded as an in-house venture of the Chang업zone in Pangyo, established by the Ministry of SMEs and Startups, the company has demonstrated significant growth. In August 2022, Kids Pay secured an investment from the tech accelerator Bluepoint Partners, which cited the company's potential to innovate the outdated educational distribution market with its IT solution.

Keywords: B2B education platform, early childhood education, ed-tech distribution, kindergarten programs, daycare solutions, educational materials brokerage, South Korea ed-tech, preschool curriculum, education payment solutions, Han Sang-taek, Bluepoint Partners, education content marketplace