Kickanotch Mobile

Kickanotch Mobile operates as a mobile application development and marketing firm with a specialized focus on the media industry, particularly broadcasting and publishing clients. The company was founded by Andy Lynn, who serves as CEO and has deep roots in the radio business, which informs the company's consultative approach with its media partners. Originally launched as Scanlutions in early 2010 to provide mobile marketing solutions centered on SMS and QR codes, the firm evolved. Recognizing a broader need for monetization tools, the company rebranded to Kickanotch Mobile to better reflect its expanded services.

The core of Kickanotch's offering is the development of custom mobile applications for platforms including BlackBerry, iPhone, and Android, designed to enhance user engagement and open up new revenue channels for clients. A key component of its service is the REVKick mobile analytics and content management system (CMS) platform. This control panel allows media clients to manage their mobile content, oversee advertising campaigns, track detailed user data, and effectively function as their own mobile ad network. The business model is structured as a partnership, where Kickanotch's financial success is directly tied to the revenue growth its clients experience through the mobile campaigns. This performance-based approach ensures alignment with client objectives. The company works with organizations like Tone Body Wash, the Kansas City Business Journal, and Carter Broadcast Group, demonstrating its application across different media segments.

Historically, the company secured a significant milestone in November 2011 when it raised $1.1 million in a Series A funding round led by 42 Ventures, which followed a $500,000 seed round earlier that year. This capital was earmarked for expanding the sales, marketing, and engineering teams and to further accelerate the development of its mobile platform. Based in the Kansas City area, the company's strategic focus has been on providing a turnkey solution that empowers media companies to compete in the digital and mobile arena.

Keywords: mobile application development, media technology, mobile marketing, ad network solutions, content management system, mobile analytics, app monetization, broadcast media solutions, publisher tools, audience engagement, QR code marketing, SMS campaigns, digital advertising platform, Andy Lynn, REVKick, user data tracking, mobile revenue