kfzteile24

Kfzteile24 operates as a prominent digital platform in Germany for automotive parts and accessories, employing an omnichannel business model. The company's journey began in 2001 when Torsten Hainke, Matthias Kieper, and René Steinert started selling car parts on eBay. This venture quickly scaled, and by 2005, they formally established kfzteile24 GmbH. Recognizing the potential of a direct-to-consumer approach, they launched their own online shop in 2007, shifting focus away from eBay to build a distinct brand.

The business caters to both private consumers (B2C) and professional clients (B2B) like workshops and car dealerships. Revenue is generated through the sale of a vast inventory of over three million automotive products, including spare parts, accessories, and e-mobility solutions, via its primary online shops, kfzteile24.de and autoteile24.de. The company also operates an exclusive private label, f.becker_line, offering quality-tested products at competitive prices. A key component of its strategy is the integration of physical locations with its digital presence. Kfzteile24 runs three retail branches in Berlin, each equipped with its own master workshop, allowing the company to not only sell parts but also install them.

Significant milestones include the establishment of its first physical store in Berlin-Weißensee in 2006, followed by a second in Mahlsdorf in 2008 which included a central warehouse. The company expanded by adding workshops to its branches starting in 2010. International expansion began in 2018 under the brand name Carpardoo in markets such as France, the Netherlands, and Denmark. Ownership has transitioned over the years; in October 2015, the founders sold a majority stake to private equity firm EQT, which fueled investments in the digital platform and logistics. In 2023, a management buyout occurred, backed by an investment consortium including the company's management, Project A Ventures, and the Koehler Group.

Keywords: automotive aftermarket, car parts online, vehicle spare parts, e-commerce, omnichannel retail, auto accessories, B2C e-commerce, B2B auto parts, German auto parts, Berlin startup, car repair, workshop services, f.becker_line, Carpardoo, vehicle maintenance, online auto retailer, automotive logistics, digital platform, e-mobility accessories, Torsten Hainke, Matthias Kieper, René Steinert