Keyade

Keyade operates as a digital performance consulting agency, originating in Paris, France. The company was established in 2006 by founders Denis Vaillant, Julien Babin, and Antoine Mermet with the goal of creating a new type of media agency. Denis Vaillant, prior to co-founding Keyade, gained experience in affiliate marketing at Meetic and Apple Computer Europe, following roles in business and finance. The firm focuses on designing and implementing digital media strategies, including Search Engine Advertising (SEA), Social Media Advertising (SMA), and Search Engine Optimization (SEO).

The agency's business model is centered on providing performance-based consulting and advanced technological services. It serves a diverse client base that includes prominent companies such as La Redoute, Air France, Interflora, Toyota, and Meetic. Keyade generates revenue by managing its clients' online media purchasing and offering strategic guidance to enhance digital performance. A significant milestone in the company's history was its acquisition by GroupM, the global media investment management arm of WPP, in August 2014. At the time of the acquisition, Keyade reported revenues of EUR 7.0 million for the fiscal year ending March 31, 2014. Following the acquisition, Keyade began operating autonomously within GroupM France, with its founders continuing to manage the company.

A core component of Keyade's service offering is its proprietary technology. The company has consistently invested in research and development, dedicating 10% of its revenue to a dedicated R&D team. This investment led to the creation of the Madmetrics Analytics software, designed to measure media campaign effectiveness and provide optimization support through custom attribution models. This technology was integrated into GroupM France's data and planning offerings after the acquisition. The firm's technological focus also extends to providing clients with custom solutions like server-to-server tracking and data visualization tools. With offices in Paris and Dubai, the agency leverages its position within the GroupM network to integrate online acquisition strategies into broader global marketing plans for its clients.

Keywords: digital performance agency, media strategy, search engine advertising, social media advertising, search engine optimization, performance consulting, media buying, client acquisition, GroupM, WPP, marketing analytics, attribution modeling, Madmetrics, digital media, ad spending, campaign optimization, data visualization, server-to-side tracking, lead generation, digital transformation, ecommerce advertising