Kenzz
The first mass e-Commerce platform giving unlimited products, the best deals, and the freedom to share them with the people and get rewarded for it.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
* | $3.5m | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
Related Content
Kenzz is a mass e-commerce platform focused on serving the mass market in Egypt and the Middle East. The company's business model is centered around providing affordable and reliable online shopping experiences to a segment of the population often overlooked by conventional e-commerce platforms.
To achieve competitive pricing, Kenzz sources its products directly from manufacturers and importers. This direct sourcing strategy eliminates middlemen, thereby reducing costs and allowing the company to offer consumers more affordable prices. The platform features a wide range of products to cater to the diverse needs of its target market.
A key component of its strategy is the integration of social commerce elements. Kenzz encourages group buying, where users can share deals with friends and family to unlock greater discounts. This model not only drives sales but also fosters a community-based shopping experience, leveraging social networks to increase market penetration and customer loyalty. The business model is designed for sustainability, avoiding the high cash-burn rates often associated with customer acquisition in the e-commerce sector.
Keywords: e-commerce, mass market, Egypt, Middle East, direct sourcing, group buying, social commerce, online retail, B2C, affordability