Kenz

Kenz is a Palestine-based e-commerce startup specializing in lingerie and intimate apparel for women in the Middle East and North Africa (MENA). Founded in 2017 by Christina Ganim and Nicola Cuoco, the company was born from their personal frustrations with the limited selection and improper fitting of lingerie available in the region. Kenz, which means “treasure” in Arabic, operates as a curated online marketplace, aiming to be the primary destination for lingerie shopping for Arabic-speaking women.

The company's business model is direct-to-consumer e-commerce, generating revenue by selling a handpicked selection of products from international designer brands such as Leonisa, Dominique, and Shapermint. It addresses a key market challenge, as an estimated 80% of women wear the incorrect bra size, which can lead to discomfort and health issues like back pain. To solve this, Kenz developed the first bra and shapewear size calculator in Arabic, a proprietary tool to help customers find the right fit. The product range is extensive, including bras, shapewear, and specialty items for post-surgery needs, maternity, and bridal occasions.

Kenz has demonstrated steady growth and investor confidence. The company raised a six-figure pre-Series A funding round in March 2021, led by Ibtikar Fund with participation from the Arab Palestine Investment Company (APIC) and other angel investors. This capital infusion was earmarked for expanding operations in Saudi Arabia, a key market, as well as enhancing its product selection and technology. The team, which is 80% female, leverages its proximity to the customer base to better understand and address their needs. Keywords: lingerie e-commerce, MENA retail, online apparel, intimate wear, shapewear, designer lingerie, women's apparel, direct-to-consumer, Arabic e-commerce, Palestine startup, Christina Ganim, Nicola Cuoco, Ibtikar Fund, size calculator, curated marketplace, Middle East fashion, online retail, Saudi Arabia e-commerce, women-led business, apparel technology