Kelly Klee
Private client insurance for high net worth individuals and families.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor | €0.0 | round | |
| N/A | $8.0m | Early VC | |
| Total Funding | 000k | ||
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Kelly Klee operates as a digital insurance brokerage with a specific focus on the high-net-worth market in the United States. The company was founded in 2014 by Bob Klee and Jon Kelly, with its headquarters in Aspen, Colorado. The venture originated from co-founder Jon Kelly's personal dissatisfaction with the traditional, offline process of securing insurance for high-value assets. Kelly, a seasoned entrepreneur in the insurance technology sector, previously co-founded eCoverage in 1998, one of the first startups to sell insurance online, and later sold another insurance-related company, SureHits, to QuinStreet in 2008. This background highlighted the gap in the market for a modern, convenient insurance solution tailored to affluent clients.
The firm functions as a tech-enabled insurance advisor, providing customized property and casualty insurance plans. Its business model centers on offering a streamlined online platform where clients can receive quotes and purchase comprehensive coverage, simplifying what is often a complex process. Kelly Klee generates revenue by acting as a broker, partnering with premier insurance carriers known for serving affluent individuals, such as Chubb, AIG, and PURE. The company serves the top 10% of wealthiest American households, which require specialized coverage beyond standard policies. This target market consists of individuals with significant assets, such as high-value homes, luxury vehicles, art collections, and jewelry, who often face coverage gaps with mass-market insurance products.
Kelly Klee’s core service is a hybrid “human-robo advisor” platform that combines technology with personalized expert advice. Clients begin by using an online application, likened to TurboTax for insurance, to input information about their assets and lifestyle. The platform then provides an initial coverage analysis, after which a dedicated advisor crafts a customized plan, comparing offerings from multiple high-end insurers to optimize coverage and cost. This approach provides bespoke insurance solutions for assets including high-value homes, cars, boats, valuables, and personal liability. A significant milestone for the company was its acquisition by Foundation Risk Partners in 2022, after which it began operating as FRP Private Client.
Keywords: high-net-worth insurance, private client insurance, property and casualty insurance, affluent households, digital insurance brokerage, insurtech, personal asset protection, luxury home insurance, valuables insurance, umbrella insurance, auto insurance for high value vehicles, collection insurance, Jon Kelly, Bob Klee, Foundation Risk Partners, online insurance advisor, Aspen, custom insurance plans, Chubb, AIG, PURE, personal liability insurance