
Kellogg's
Is the world’s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production.
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USD | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
---|---|---|---|---|---|---|---|
Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% growth | 3 % | 8 % | (14 %) | (3 %) | - | 2 % | 3 % |
EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% EBITDA margin | 19 % | 12 % | 13 % | 18 % | 18 % | 18 % | 18 % |
Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% profit margin | 10 % | 6 % | 7 % | 11 % | 10 % | 10 % | 11 % |
EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
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In the late 19th century, the Kellogg brothers, John Harvey Kellogg and Will Keith Kellogg, embarked on a journey that would revolutionize breakfast. John, a physician, and Will, a businessman, were driven by a shared vision to improve health through diet. Their collaboration at the Battle Creek Sanitarium in Michigan led to the accidental creation of flaked cereal, a product that would soon become a staple in households across America.
In 1906, Will Kellogg founded the Battle Creek Toasted Corn Flake Company, marking the official birth of what we know today as Kellogg's. Will's business acumen and relentless marketing efforts, including the first-ever cereal box prize, propelled the company to success. By focusing on quality and innovation, Kellogg's quickly expanded its product line and market reach.
A significant milestone in Kellogg's history was its public offering in 1952, which provided the capital needed for further expansion and innovation. This move solidified Kellogg's position as a leader in the breakfast cereal industry.
Throughout the 20th century, Kellogg's continued to grow, acquiring other brands and expanding globally. The company's commitment to nutrition and community welfare has remained a core part of its identity, as seen in its various health initiatives and sustainability efforts.
Today, Kellogg's stands as a testament to the power of innovation and strategic growth, maintaining its status as a beloved brand worldwide. The journey from a small health food experiment to a global breakfast icon is a remarkable story of vision, perseverance, and adaptation.
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