
Keepy
An app for parents to organize and save all kids' artwork schoolwork and mementos with video narration for iOS and Android.
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Source: Dealroom estimates
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Keepy provides a mobile application designed for parents to digitally preserve their children's memories, from artwork and schoolwork to photos and mementos. The company was founded in 2013 by Offir Gutelzon and is headquartered in Palo Alto, California. Gutelzon, a serial entrepreneur who previously founded PicScout and sold it to Getty Images, was inspired to create Keepy after moving to New York with his family and realizing the challenge of managing the volume of his children's creations. His background in image recognition and technology informed the development of the app.
The platform functions as a private, interactive family scrapbook. Its target market consists of parents and families who want to declutter their homes without losing sentimental items. Users can upload images of their children's work, organize it into timelines for each child, and enrich the memories with voice and video narration from both the child and the parents. This feature allows for the preservation of the stories and cute voices behind the creations. The service is built as a multi-generational platform, encouraging private sharing with grandparents and other loved ones, who can then leave their own voice, video, or text comments. This creates an interactive experience that connects different generations.
Keepy operates on a freemium business model. The application is free to download and allows for a limited number of uploads per month. For unlimited storage and functionality, users can subscribe to a paid plan, which is available on a monthly or annual basis. In addition to the digital storage service, Keepy generates revenue through its integrated online store, where users can order custom merchandise like mugs, t-shirts, and photo books featuring the saved artwork. The app also features Dropbox synchronization for an extra layer of backup.
Keywords: family memory app, digital scrapbook, kids artwork storage, child development timeline, private photo sharing, family networking, voice narration photos, video storytelling, memento organization, schoolwork saver, digital keepsake, parent organizer, decluttering for families, Offir Gutelzon, family sharing platform, grandparent connection, photo gift printing, digital archiving, family timeline, kids creations app