Keepface
Content Marketing, Social Media Marketing Brands work with influencers on social media and influencers receive extra money on their social network activity.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | $3.0m | Early VC | |
| Total Funding | 000k | ||
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Keepface operates as an influencer marketing platform, connecting brands with social media influencers to create and manage marketing campaigns. The company was founded in 2016 by Vagif Abbasov, Emin Valiyev, and Elsad Yusifli. Initially starting in Azerbaijan, Keepface established a significant presence in Dubai, operating out of the AstroLabs tech hub, and now has headquarters in Dubai, Turkey, Iran, and Central Asia.
The founders brought diverse and relevant experience to the venture. CEO Vagif Abbasov is a tech entrepreneur with a history of founding other companies. CMO Emin Valiyev possesses a strong background in marketing, having worked in management for major brands like Colgate-Palmolive and Danone before co-founding Keepface and the Uptime Marketing Agency. CTO Elsad Yusifli's expertise lies in technology, having previously worked as a Data Processing Engineer at Azercell (Telia Sonera Group) and founded other tech ventures.
Keepface's business model is centered on a marketplace that facilitates collaboration between brands and influencers. Revenue is generated primarily through a commission-based model, where the company takes a percentage of the transaction value for campaigns executed on the platform. Additionally, Keepface offers premium subscription plans to brands, which provide access to advanced features, dedicated account management, and priority access to top-tier influencers. The platform's services cater to a wide range of clients, from SMEs to large international corporations like Samsung, McDonald's, Coca-Cola, and P&G.
The core service is a technology-driven platform that streamlines the entire influencer marketing process. Brands can identify and select relevant influencers based on detailed criteria such as demographics, location, engagement rates, and audience data. An AI-powered engine is used to crawl social media, identify high-performing micro-influencers, and integrate them into the network. For both brands and influencers, the platform provides tools for campaign management, real-time analytics to track performance, and a secure system for processing payments. More recently, Keepface has expanded its offerings to include end-to-end support for creators on TikTok, helping them monetize their live streams through direct fan gifting, a model that reduces reliance on brand sponsorships.
Keywords: influencer marketing, creator economy, marketplace platform, adtech, marketing tech, brand collaboration, social media analytics, content creation, campaign management, micro-influencers, MENA startups, CIS market, performance-based marketing, digital advertising, audience engagement, TikTok monetization, creator support, SaaS, emerging markets, brand advocacy