Keenu

Keenu, the payments brand of Wemsol Private Limited, operates as a pivotal financial technology entity within Pakistan's digital economy. Established to address the domestic market's need for robust electronic payment infrastructure, the company provides comprehensive solutions for both merchants and consumers. Initially launched in 2013, Keenu was conceived by its founders, including Saad Niazi, to bridge the gap in point-of-sale (POS) terminal availability. The firm is headquartered in Karachi, Pakistan.

The company's business model is centered on facilitating digital transactions through multiple channels. For businesses, Keenu supplies POS terminals that accept a wide array of payment methods, including Visa, MasterCard, Union Pay, and PayPak, ensuring broad compatibility for retailers. It also offers a payment gateway for online businesses, enabling secure e-commerce transactions. For consumers, Keenu provides a digital wallet application, a service sanctioned under the State Bank of Pakistan's Electronic Money Institution (EMI) license. This app allows users to conduct a variety of financial activities such as paying bills, transferring funds, topping up mobile credit, and splitting expenses with others. Revenue is likely generated through transaction fees from its POS and gateway services, and potentially other service charges associated with its wallet and business solutions.

Keenu's product suite is designed to create a cashless ecosystem. The POS solution is a core offering, supporting merchants across more than 150 cities. The Keenu digital wallet complements this by giving consumers a secure method for P2P transfers and payments, with features like biometric verification and tiered transaction limits to enhance security as per regulatory standards. A significant development in the company's history was its acquisition by Bazaar Technologies, a major Pakistani e-commerce platform, in mid-2025. This strategic move, approved by the Competition Commission of Pakistan and the State Bank of Pakistan, aims to create an integrated commerce and fintech platform, mirroring global precedents where payment systems are embedded within larger e-commerce ecosystems.

Keywords: digital payments Pakistan, fintech, POS solutions, payment gateway, electronic money institution, EMI, mobile wallet, merchant services, cashless transactions, Wemsol, Saad Niazi, online payments, financial technology, Bazaar Technologies, retail payments, e-commerce payments, digital wallet app, transaction processing, merchant acquiring