Keaz

Keaz is a Berlin-based MarTech startup, established in 2022, that provides a customer engagement and retention platform centered on WhatsApp. The company, officially Pocket Agency GmbH, was founded by Nils Spölgen and Niels Zanotto, who leveraged their experience in the sector to develop the solution. In June 2023, just three months after incorporation, Keaz secured €600K in a pre-seed funding round led by Pitchdrive, with participation from business angels specializing in SaaS and marketing.

The firm's core offering is a modular Software-as-a-Service (SaaS) platform designed primarily for small and local businesses, including e-commerce stores and brick-and-mortar retailers, to automate customer loyalty programs and marketing communications via WhatsApp. The business model is subscription-based, with contact-based pricing where costs depend on the number of active contacts managed through the platform. Keaz aims to eliminate the need for intermediaries like marketing agencies by providing an intuitive tool for businesses to directly engage their customers.

The platform integrates with services like Shopify, allowing businesses to sync customer contacts automatically, for instance, through an opt-in during the checkout process. Its key features include the ability to set up automated triggers for messaging, schedule and send personalized newsletters to targeted groups, and manage customer segmentation through automatic labeling. Businesses can also use the platform to link social media ads directly to WhatsApp chats, monitor conversations, and engage in live chat when necessary. This enables clients to re-engage customers, build a contact database from ad campaigns, and improve customer retention. Keaz is positioned as a tool to help businesses compete in the digital marketing landscape by leveraging the high engagement rates of messenger platforms. Keywords: WhatsApp marketing, customer retention, SaaS, e-commerce marketing, automated messaging, Shopify integration, customer engagement platform, lead generation, chat marketing, small business marketing, customer loyalty, personalized newsletters, marketing automation, direct-to-customer, contact management, MarTech, conversational marketing, mobile marketing, customer segmentation, automated campaigns