Katalista
SaaS - Professional Training and Development.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
* | BRL550k | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 350 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Katalista, founded in 2021, operates as a specialized platform focused on enhancing the professional reputation of executives on LinkedIn. The firm was established by Hamilton Berteli and Jun Endo, who leveraged their collective two decades of experience in leadership and technology to address what they identified as a disconnect between online content and tangible business impact. Their goal was to create a system that translates executive presence into measurable outcomes like business pipeline generation, heightened authority, and talent attraction.
The company's business model is centered on providing content systems that merge proprietary technology with expert human curation. This approach targets B2B companies and their leadership, aiming to deliver strategic content with precision and clarity. Katalista offers a service that goes beyond typical content creation by functioning as an integrated operating system for an executive's reputation. Revenue is generated through tiered subscription plans, including 'Solo', 'Authority', and 'Leads', which offer varying levels of service from AI-assisted posts to comprehensive, team-supported content production and strategic consulting.
Katalista’s services are designed to equip executives and community managers with high-value, personalized content for social networks, specifically LinkedIn. The service portfolio is segmented into content creation, consulting, and training. This includes defining key business-aligned narratives, creating exclusive editorial agendas, and producing authorial content tailored to different stakeholders. By managing the content production workflow, Katalista enables its clients to concentrate on building relationships with their audience. Additional offerings include LinkedIn profile optimization, personal branding diagnostics, and workshops on mastering the platform's algorithm for lead generation.
Keywords: executive branding, LinkedIn content strategy, B2B lead generation, corporate reputation management, thought leadership content, content curation service, personal branding for executives, social selling, digital presence, content marketing system, Hamilton Berteli, Jun Endo, online positioning, reputation-as-a-service, executive visibility, professional networking, content automation, editorial curation, B2B influence, talent attraction