Karma Science

Karma operates as an AI-powered shopping assistant, delivered through a browser extension and a mobile application, aimed at enhancing the online shopping experience for its users. The company was founded in 2014 by CEO Jonathan Friedman and COO Ronen Yuval-Hoch. Initially launched as a simple bookmarklet to help consumers save and track products, the company has since expanded its team and offerings.

The platform provides several money-saving features to its users. It automatically scans for and applies the best available coupon codes at checkout. Users can also earn cash back on purchases from participating retailers, which is funded by affiliate commissions the company receives. The business generates revenue through these affiliate commissions paid by merchants when users make purchases through Karma's links or use its coupons. A key feature is the price and inventory tracking tool; users can save items to a smart wishlist and receive real-time alerts on price drops, back-in-stock notifications, and sales events. The service, formerly known as Shoptagr, rebranded to Karma in early 2021 to better reflect its values and align with its goal of becoming a market leader in the digital shopping assistant space.

The client base consists of online shoppers, primarily targeting Millennials and Gen Z. Karma partners with a wide range of retailers, including major names like Sephora, Overstock, Net-A-Porter, and Macy's. The company has secured significant funding, including a $25 million Series A round in October 2021, to support its growth. While the core product is the shopping assistant, the company has also been involved in a social gifting app, which was acquired by Meta Platforms in 2012.

Keywords: shopping assistant, coupon finder, cash back rewards, price tracking, e-commerce tool, browser extension, mobile shopping app, online savings, deal finder, wishlist alerts, Shoptagr, Jonathan Friedman, Ronen Yuval-Hoch, affiliate marketing, retail tech, smart shopping, automated coupons, price drop alerts, inventory alerts, online shopping