Kara
To improve productivity with high-end devices and flexible monthly payments.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
* | $590k | Seed | |
| Total Funding | 000k | ||
Kara, a Saudi Arabia-based startup founded in 2022 by Saad Zaitoui, is positioned within the Device-as-a-Service (DaaS) market. The company secured SAR 2.2 million ($586,000) in a pre-seed funding round in early 2023, with lead investments from Falak Investment Hub and Lean Node. This capital injection is intended to facilitate customer base expansion and platform enhancement.
The firm operates an online B2B rental platform that provides organizations with access to a range of refurbished consumer electronics, including laptops, PCs, tablets, and mobile phones. Kara's business model is designed to offer a financially and environmentally sustainable alternative to direct technology procurement. Clients are furnished with high-end devices through a flexible monthly payment structure, which allows them to conserve capital while equipping their teams with necessary technology.
The service proposition centers on operational efficiency and flexibility. Kara manages the entire device lifecycle for its clients, providing free delivery, rapid repairs, and device replacements when necessary. This model allows businesses to scale their technology resources up or down in line with their operational needs without the complexities of ownership. By promoting the rental and reuse of refurbished electronics, the company directly addresses the challenge of e-waste, contributing to a more circular economy.
Keywords: Device-as-a-Service, electronics rental, B2B platform, refurbished electronics, Saudi Arabia, circular economy, hardware subscription, asset-light, tech leasing, sustainable technology