Kampyle

Founded in 2007 by Ariel Finkelstein, Eylon Steiner, and Eran Savir, Kampyle emerged from the Israeli startup scene as a software-as-a-service (SaaS) platform focused on feedback analytics. The company's core business revolves around providing a comprehensive toolset for enterprises to gather, analyze, and act upon customer feedback collected across various digital touchpoints.

Kampyle's platform is designed to capture the voice of the customer directly on websites, mobile applications, and even at the point of sale. It enables clients to deploy customized feedback forms and surveys, which can be triggered based on user behavior. The service allows for qualitative feedback collection and quantitative ratings, giving businesses a multifaceted view of user satisfaction. This data is then routed to the appropriate personnel within the client's organization for resolution, integrating with existing CRM, marketing, and analytics systems. A key function of the platform is to help companies understand not just what users are doing, but why, thereby identifying issues, improving user experience, and ultimately converting more prospects into customers.

The business model is subscription-based, offering a service that allows clients to outsource the complexities of feedback data management. The platform also serves as a lead generation tool by identifying users who express interest in sales engagement. In October 2016, Kampyle was acquired by Medallia, a global leader in Customer Experience Management. The acquisition led to the creation of Medallia Digital, a new offering that combined Kampyle’s digital feedback capture capabilities with Medallia's extensive data analytics platform, providing a more holistic, omnichannel view of the customer journey. Following the acquisition, Kampyle became Medallia's Israeli office.

Keywords: customer feedback, feedback analytics, SaaS, voice of customer, customer experience management, lead generation, web analytics, mobile feedback, user experience, omnichannel feedback