Kamp'n

Kamp'n operates as an AdTech company providing a SaaS platform to manage and optimize online advertising campaigns. The firm was established in 2016 by Charles Martin-Laval, a serial entrepreneur from Marseille who, after years in Paris, returned to his hometown to launch the startup. The design of the platform began in 2013 in collaboration with Emmanuel Guyot, founder of Digitick. Before founding Kamp'n, Martin-Laval had set up another web marketing company in 2008 and sold his shares before embarking on this new venture.

The company's core business revolves around its software that allows advertisers and agencies to enhance their digital campaigns on platforms like Facebook, Google, Instagram, and Snapchat. It serves a range of well-known brands, including Winamax, GRDF, But, and France Télévisions. The business model is based on a monthly license fee for access to its platform. Kamp'n offers three distinct services: 'Kamp'n Technology,' a license to use the optimization tool; 'Kamp'n Agency,' where the company's experts manage campaigns; and 'Kamp'n Consulting,' which provides training. The platform's main feature is its ability to connect campaign management to client data through over 500 marketing API partners, enabling the contextualization of ads based on internal data and external events like weather or sports results. This automation is reported to improve digital campaign performance by an average of 35%. A newer solution, "Kamp'n Express," focuses on driving traffic to physical stores through digital marketing.

Kamp'n has achieved significant milestones, becoming a certified Facebook Marketing Partner and Google Partner in 2018. The company secured a seed funding round of €1 million in September 2016 from investors including Paris Business Angels. This was followed by a €2 million fundraising round in September 2019 from backers such as ACG Management (now Smalt Capital) and Provence Business Angels. In January 2022, Kamp'n was acquired by Digitaleo, an expert in local marketing campaigns, though Charles Martin-Laval continues as CEO of Kamp'n. At the time of the acquisition, Kamp'n had around 20 employees and a turnover of €1.1 million in 2021.

Keywords: AdTech, SaaS, digital advertising, campaign optimization, marketing automation, data-driven marketing, Facebook Ads, Google Ads, contextual advertising, social media advertising, local marketing, multi-local campaigns, lead generation, ad management platform, performance marketing, franchise marketing, retail advertising, dynamic ads, campaign reporting, API integration