Kambi

Kambi Group plc operates as a business-to-business (B2B) provider of sports betting services to licensed gaming operators. The company was founded in 2010 as a spin-off from Unibet (now Kindred Group), with the objective of separating the B2B sportsbook operations from the B2C business. This strategic move allowed Kambi to focus exclusively on developing and supplying its sportsbook technology to a wider market. The company is headquartered in Malta and has offices in several other locations, including Stockholm, London, and Philadelphia.

The founders of Kambi are Anders Ström, who also founded Unibet, and Kristian Nylén, who has served as the CEO since its inception. Nylén's journey with the company began within Unibet, where he was instrumental in developing the sportsbook that would eventually become Kambi's core offering. His deep-rooted experience in the sports betting industry has been a guiding force in Kambi's strategic direction and growth. The company completed its Initial Public Offering (IPO) on the Nasdaq First North Stockholm in 2014, a significant milestone that provided the capital for further expansion and technological development.

Kambi's business model is centered on a revenue-sharing agreement with its partners. The company provides a fully managed sportsbook solution, which includes a proprietary software platform, risk management services, and odds compiling. In return for these services, Kambi receives a percentage of the net gaming revenue generated by its clients' sports betting operations. This model aligns Kambi's success directly with the performance of its partners. Its clientele consists of licensed online and retail gaming operators globally, including prominent names in the industry such as DraftKings (formerly), Penn National Gaming, and Rush Street Interactive.

The core offering is a comprehensive sportsbook platform that partners can integrate into their existing gaming operations. Key features include a sophisticated suite of front-end user interface options, extensive in-play betting opportunities, and advanced risk management tools powered by proprietary algorithms and a team of experienced traders. A key differentiator is its data-driven approach; the platform processes vast amounts of data to generate accurate odds and manage risk effectively, allowing operators to offer a competitive and engaging betting experience to their customers. This technological infrastructure enables partners to enter new markets and scale their sportsbook offerings efficiently without the need for extensive in-house development.

Keywords: sports betting, B2B services, sportsbook provider, gaming operators, revenue sharing, risk management, odds compiling, iGaming platform, sports data, wagering technology