Kakaokids

Kakaokids is a mobile application studio that develops educational and entertainment content for children. Founded in 2008 and based in Seongnam-si, South Korea, the company operates as a subsidiary of Kakao Corp. The CEO is Kim Jeong-soo.

The platform provides a range of content for children aged 2 to 7, including interactive games, animated stories, songs, and puzzles designed to make learning engaging. The applications cover subjects aligned with early childhood education curricula, such as language acquisition, creative arts, and science. Kakaokids has partnered with over 100 content providers to offer popular character-based animations and educational series. As of November 2017, the studio had released over 100 apps.

The business model operates on a freemium basis. Users can download the app for free and receive complimentary coins to sample the content. Revenue is generated through in-app purchases of coin packages and a monthly subscription option that provides unlimited access to all content. The platform is designed to be a safe, ad-free environment for children and includes features like a parent lock to prevent unintended purchases and offline access to downloaded material.

In November 2014, Kakaokids secured an undisclosed amount in a Seed funding round from investors including STIC Ventures, STIC Investments, and Capstone Partners. In January 2020, Kakaokids merged with Yanadoo, an English educational content provider, to expand its service offerings.

Keywords: mobile education, children's apps, edutainment, interactive learning, kids games, animated content, digital puzzles, early childhood education, Korean startup, freemium app, in-app purchases, educational gaming, parent-controlled app, offline content, language learning apps